Resources
Additional marketing tools
Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company upgrades – or about the industry you’re in. General business trends (think national and even international) are great motivational ads.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it. A good mission statement is what motivates recruits.
Company policies – Are there company policies that are particularly important to your business? Perhaps your additional personal support has endeared you to referrals. Ads are a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is good to show who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.
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