Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company upgrades – or about the industry you’re in. General business trends (think national and even international) are great motivational ads.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it. A good mission statement is what motivates recruits.
Company policies – Are there company policies that are particularly important to your business? Perhaps your additional personal support has endeared you to referrals. Ads are a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is good to show who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.
Website programs to promote such marketing resources: